AerJob Marketplace & Team Management | Client Project
Focusing on the challenge of forming and managing teams for projects, Aer desires to address the needs of creatives and hiring managers. Our team got to help shape the client’s product near the very beginning.
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Doula NationEquity & Health Care | CUNY Project
Maternal mortality rates for women of color in NYC are 12x the rate for white mothers. Our team wanted to help address that issue by pairing potential mothers with knowledgeable advocates.
Flexible WorkplaceAccessibility | Ideo.org Project
In this ideo.org challenge, our team tackled how to reduce stigma and increase job opportunities for disabled people. Interviewing individuals, social workers, organizations, and hiring managers proved fruitful.
UX / Product Designer
The concept of play always inspires me. It seems to represent this state of being in which we feel free to try new things out or put ourselves into other roles without the fear of lasting consequences. As a result of this experimentation, we learn.
Every day I get to do UX design, I find myself energized and back in that state of expanding beyond myself with others. I get to learn, by conducting UX research, and find out what it is like to be in others’ shoes through interviewing, surveys, secondary research, and exercises. Getting to know our users feels like falling in love with favorite characters in a book. I get to know their struggles and triumphs … then get to help write their next chapter.
Developing an appropriate narrative voice for the product to speak to users is essential, I find as a UX writer, to provide the right perspective and context. Personas, Journeys, and Flows are a few tools that we use to get to understand our audience. Improving their experience depends on that understanding. Ideating with different people and teams is always invigorating. Designing UX experiments to improve users’ experiences, we get to play and free ourselves to help other find freedom and epiphany in the product or service. When we get to test and see improvement, it feels like we have enabled users to be the heroes in their own stories. There is nothing better.